Okay, I admit it. I’ve been a little timid about using social media. Maybe it’s because it’s constantly changing, and I’m a bit of a techno-peasant—not always up on the latest technology. And every time I learn to use something like LinkedIn, they find a way to expand it and make it more complex (and better, too). So I have to make adjustments and learn to use the newest bells and whistles.
But the fact is—and I know I’m a little slow on the uptake here—there isn’t an option. Social media is a godsend for B2B companies on a PR budget. And learning to use these tools, understanding their nuances and grasping the effects of their use on the bottom line is critical to the success of B2B public relations.
So I know I should blog about social media with great wisdom. At the very least, I could write about 5 Ways to Use Social Media to Increase Sales. Or something like that. But I’m still learning like everybody else.
So how about it? Want to share some tips about how you use social media to market your B2B company? I’ll start sharing too. Stay tuned.
Tags: marketing, Marketing Communications, PR, social media