Last week I admitted to feeling pretty lame about social media marketing. A lot of it has to do with the fact that the game is constantly changing. And nobody likes to feel left behind by technology, which you most certainly will be unless you make a constant, concerted effort to keep up.
Exhibit A. You will notice that I have one blog mentioned on my blogroll (look to your left). And I don’t even call it a “blogroll,” I call it “important links.” I know this is pathetic. But I don’t want to recommend someone else’s blog unless it is completely relevant and consistently excellent. Sure, I read more than one blog on a regular basis, but I’m not ready to recommend them.
Okay, there are some B2B marketing blogs that are virtually iconic. Like Seth Godin’s, for example. And I could add his blog to my list of one, but shouldn’t I be telling you something you don’t already know? Shouldn’t I be adding some value with these endorsements?
So here’s the plan. I’m going to widen the net I cast and identify more EMS industry bloggers. That’s not too hard to do with Google Blog Search.
Then I’m going to check out the ones that interest me on Technorati which will give me some idea of how big and influential these blogs are.
Then I’ll read the ones that seem the most important and pay attention to things like what other social media the bloggers use, how often they post, what they say and who they are.
I’ll report back. Meanwhile, any suggestions?
Tags: EMS, marketing, Marketing Communications, social media