Posts Tagged ‘Buzz’

Buzz, Big Brother and B2B: Will there be a thunderstorm?

Monday, February 15th, 2010

When I first heard about the new Google Buzz, I thought, Gads!  How am I ever going to stay on top of social media that change faster than chocolate disappears from my pantry?  And, gads again, do I have to learn how to use yet another thingy so I can get the QCircuit word out where it ought to be?

But no.  It turns out Google Buzz (gotta love the Buzz name—and remember, we were EMS Buzz first!) makes it easy.  If you’re on Linked In, Facebook or Twitter, you know it takes time to build up a following.  But Google Buzz just accesses all the aggregate info about you in the great Cloud in the sky to link you up with people you’re already connected with.

You can share links, photos, videos, send messages and comment on postings just like other social media, but Google Buzz takes things a step further.  According to a recent Christian Science Monitor article, “Google Buzz’s algorithms are constantly analyzing users’ preferences—what they like and dislike, what their friends are sharing, and who they’re interacting with.  If a bunch of your friends are passing around a link or talking to a person, Buzz will shoot you a recommendation.”

So if you use Google Buzz for PR purposes, you could get your message to a selected target group fairly quickly and easily.  Boggles the mind.  Or maybe it Googles the mind, with Google privy to your thoughts seemingly before you think them.

Yes, there are privacy controls, but I still think things are getting creepy.  I guess it’s too late for that, since everybody knows, as of this post, that I’m a chocoholic.  My deepest thoughts are collecting in a Cloud even as I strike these keys.  But I can’t help thinking we’re in for a doozy of a thunderstorm.

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